About Parity

Parity invests in technological innovation that preserves or protects our rights to privacy, security, and ethical use of emerging technologies such as Artificial Intelligence and Quantum Computing.

The Parity Advantage
and successful responsible tech entrepreneurs and impact investors. 
Diverse team with comprehensive and complimentary business building experience. 
Extensive network to C-level executives in the US and Nordics.  
Proven track record of building one of the largest impact tech investment ecosystems in the world.
Strategic partnership with Propell Group, an established company builder, whom drive companies through to share their immense expertise in the creation and scaling of startups.

Why Parity


There is a massive and rapidly growing market opportunity for companies that provide services and conveniences consumers ask for without violating their trust.
Regulators are introducing laws mandating ethical compliance and review. Our startups help existing companies innovate while remaining compliant.

As customers learn more about the misuse of technology, they take their business to companies that do the right thing. Our companies provide services without expecting consumers to compromise.

Responsibility is more than compliance

Responsible Innovation


of AI projects could deliver erroneous outcomes due to bias in data or algorithms or the teams managing them by 2022(Gartner)


of consumers today say
they won’t buy products or use services from unethical companies (2020 Edelman Trust Barometer)


of consumers today say they're more loyal to ethical companies (2020 Edelman Trust Barometer)


of consumers today say companies have a responsibility to positively impact society

What is Responsible

A responsibility-led startup is is aligned in mission, product and practice with consideration of the role technology has in shaping our society. 

Leaders of responsible innovation-led companies ask the hard questions Why am I building this technology?  Are there any potential harms to society? How does my product help its end user achieve their goals without exploiting someone else?

Parity’s portfolio companies are ethical by design. We are shifting business imperatives to value more than efficiency while also improving the bottom line.

Parity Fund Summary

Parity Fund Summary

Target: $25M

Have closed 3 investments through May 2021, actively investing in new opportunities


Lead Pre-Seed and Seed, B2B and B2C software/tech investments

Portfolio Size

Target 20 portfolio companies, with a 2-4 year investment period


EU, North America and referral netowrk

Fund Portfolio


Parity invests in technological innovation that preserves or protects our rights to privacy, security, and ethical use of emerging technologies

Latest Investments

We invest in founders with strong social missions combined with commercial aptitude, a combination that will lead the next wave of unicorns

Companies with demonstrable product market fit.

Founders who solve grand challenges with an ethical mindset.

Startups that improve a company’s bottom line through the use of responsible and ethical technologies.

Parity Partners

Parity Fund Partners

Extraordinary team with deep connections in the US and Nordics

Dr. Rumman Chowdhury
Dr. Rumman Chowdhury’s is a pioneer in the field of applied algorithmic ethics, working with C-suite clients to create cutting-edge technical solutions.
Anders Lier
Anders pioneered impact-tech investment in early stage companies as co-founder in Katapult Group. He has invested in +100 impact startups and funds.
Kristtoffer Røil
Kris has founded and contributed to the success of more than 10 companies, including AutoT, a disruptive automotive business with over $100mm in total revenue over the past 5 years..
Parity Management Team

Parity Fund Management Team

Experienced management team

Brian West
Chief operating officer
IT executive with 15+ years of experience of delivering IT related services and products, helping Customer's tackle their most challenging problem.  
Hanne Ek
chief financial officer
16+ years of experience, Hanne is a business driven CFO that has a wealth of experience that ranges from working with startups to completing IPO's.
Parity Advisory Team

Parity Advisory Team

A diverse knowledge base

Dr. Safiya Noble
Dr. Safiya Umoja Noble is an esteemed academic professor, commissioner at Oxford within AI & Good Governance and an award winning author of the book Algorithms of Oppression: How Search Engines Reinforce Racism.
Tale Skjøisvik
Tale is a full professor of Technology Management and ex-strategy consultant.  Her research and teaching orient around the application of technology in organizations, entrepreneurship and strategy in knowledge intensive firms.
Shail Jain
Shail, currently the North America Data Business Group Lead at Accenture, is a serial entrepreneur and has helped build three technology services firms successfully over the last twenty five years
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